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Mind-Myths, Cognitive Biases, and

Cutting through the Neurobollocks


Your brain on Bernard

We believe what we hear first

Perseverance of discredited beliefs

Group A

John the risk taking firefighter, rushes into a burning building, putting himself at great risk, but saves a family from certain death.

Group B

Tim, the cautious firefighter, decides that it is too risky to allow his unit to enter the burning building via a certain passage which immediately after is engulfed in flames and smoke.

Confirmation Bias

Card test

If a card has a vowel on one side, it has an odd number on the other.

  • A
  • Z
  • 5
  • 8

Motivated Reasoning

Trust is a social necessity

We use 10% of the brain

Left-brain vs Right-brain

Rationality requires Creativity Creativity requires Rationality

Different learning styles

Your brain: Committee

Decision Fatigue

System Justification

Endowment Effects

Choice Blindness

Impact Bias


Political Brains

Size matters



Dunning-Kruger Effect

Dunbar’s Number


Experience vs Memory

Embodied Minds

Power corrupts


Design & UX


Story is Everything.




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